Every two weeks, Street Fight covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.)
Macy’s Exec Julie Bernard Heads to Verve Mobile
Verve landed a fish that fits nicely with its focus: Macy’s senior vice president of customer strategy, data science and loyalty Julie Bernard as its new chief marketing officer. Verve recently acquired beacon and mobile wallet platform Fosbury, and with the appointment of Bernard the company is clearly placing its focus on transforming retail with location-driven mobile marketing. She will be responsible for Verve’s corporate, product, sales marketing and communication efforts. Before Macy’s, Bernard had previously been SVP of retail systems and vendor relationships at Saks Fifth Avenue, and she is currently vice chair of the board of directors for the Direct Marketing Association (DMA).
Jack Dorsey Returns to Twitter
Steve Jobs did it, and now Jack Dorsey. After turning his attention to mobile payments in launching and running Square, Dorsey returns to the company he started as Dick Costolo, acqui-hired from Feedburner in 2007, exits left. The plan for now is to run both Square and Twitter. Will he bring the two companies together, and push Twitter, um, squarely into local? Doubtful, as Square is expected to go public this year. Plus, the gig’s “interim CEO” while the board looks for a new boss. Guess we’ll list this one in the openings below!
Brian McClendon — Uber Nabs Google Maps Exec
Maps are becoming a very hot issue around Internet-/marketingland. A source close to Street Fight said that companies with a map interest can’t hire geospatial talent fast enough. Part of the concern is that building applications on top of Google has become a bit of a philanthropic effort, as the data they’re generating is going to the Internet giant. So it’s no surprise that, somewhat on the heels of its March purchase of maps biz Decarta, and its combo with Carnegie Mellon to work on transportation and mapping technologies, that it might set its sights on a key hire like the former head of Google Maps. Brian McClendon (update your LinkedIn, guy!) will lead Uber’s Advanced Technologies Center, reporting to Jeff Holden, the company’s chief product office. Rumor is Holden’s team is working on driverless cars. Which means some serious location technologies.
Kelly Benish Over to BIA/Kelsey
In a case of burying the lead, last but not least on our list of job changes this week is our own Kelly Benish, who previously wrote this column. She most recently worked at polling company CivicScience as vice president of publisher development. And now she’s headed to BIA/Kelsey to help the company build up its client base as vice president of business development. We’ll miss you, Kelly!
Where to look for jobs now…
Evolve Media is on the prowl for an SVP of marketing. Apply here