LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Thync’s digital drug; Google’s Location Aware Search; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons for free; Le Petit Chef entertains on your dinner plate. Our resource this week is The Meaning of Local from xAd.

Top stories of the week

1. Thync – wearable device 8:35
2. Google announces “Location Aware Search” 13:36
3. Indoor Atlas partners with Aisle411 16:05
4. Marriott + Netflix = Travel Brilliantly 22:25
5. Nomadic Gifts26:00
6. Apple Pay partners with Square 28:50
7. Verve Mobile acquires beacon company Fosbury 37:15
8. Facebook expands Place Tips with free beacons for SMBs 39:55
9. Le Petit Chef – 3D chef mapped on your plate 44:45

Resource: The Meaning of Local 52:30