Street Fight Daily: Yahoo’s Mobile Relevance, Target’s E-Commerce Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Angie’s List Sues Amazon Local (Indianapolis Star)
The federal lawsuit alleges that Amazon Local executives and other employees got access to Angie’s List proprietary information by signing up as members of Angie’s and downloading provider profiles, member reviews and other information. The information is being used to establish a competing service, according to the lawsuit.

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data (Street Fight)
Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning.

How Yahoo Is Fighting to Stay Relevant in the Mobile-First World (TechCrunch)
Yahoo’s efforts in mobile over the last several years have focused on improving product by bringing in new talent and technology through acquisition. VP of Design Albert Song says one of the most important facets of the team’s work is creating a design language that incorporates Apple’s “flat” iOS features and Google’s Material Design.

Google News Lab Launches Three New Projects Focused On Crowd-Sourced Journalism (Fortune)
The projects are YouTube Newswire, a feed of verified YouTube videos; the First Draft Coalition, a group of agencies contributing to a new site for verification and ethics training; and The WITNESS Media Lab, a partnership with a non-profit group that trains non-journalists in how to report on injustice and human-rights violations.

Target CEO Talks Amazon, Apple Pay and Retail’s Future at Code (Recode)
Target CEO Brian Cornell discussed technologies like Apple Pay that can transform the in-store shopping experience and explained why the future of Target’s e-commerce business is bright.

6 Mobile Pre-Ordering Tools for Restaurants (Street Fight)
Vendors are now helping diners recapture the time they spend waiting for the food to be brought to their tables, while also improving operational efficiencies for partner restaurants. Here are six examples of apps that use mobile pre-ordering functionality to ensure piping hot dishes are ready-to-go immediately when customers arrive.

Why Does Local Matter? (Poynter)
Melody Kramer: I posed the question a month ago to my newsletter audience and was expecting four or five responses. I received dozens on why their local newspapers and public radio stations mattered.

Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps See Heavy Use (TechCrunch)
According to a Forrester Research study, communication and social apps account for the most usage – with a combined 21 percent of all smartphone minutes. This trend also means that a small handful of companies are now dominating app usage.

Desktop vs. Mobile: Where’s Programmatic Marketplace Quality a Bigger Issue? (eMarketer)
Polling by Digiday found that all of the leading obstacles to programmatic advertising cited by digital marketers in North America and the UK related to marketplace quality issues.

Fears About Innovation Will Impact 87% of Global Consumers’ Purchase Decisions (Adweek)
Sixty-six percent of consumers said privacy was their biggest concern when it comes to innovation, according to new stats from Edelman. Eighty-seven percent of respondents said concerns about innovation, like its impact on privacy, the environment and their individual security, will stop them from purchasing specific products.

Yotpo Raises An Additional $15M, Adds Former GoDaddy CEO To Board (TechCrunch)
Once a business signs up with Yotpo, the company uses data to identify the optimal methods to persuade a user to generate original content — and knows when and how to engage specific customers post-purchase for the best chance at getting them to write a review.

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