News and Analysis
How Retailers Are Reaching Back-to-School Shoppers
It’s that time of the year. As summertime comes to an end, parents around the country have started filling up shopping carts with pencils, notebooks, and binders. Families in the U.S. are expected to spend an average of $696 on back-to-school supplies this year, the highest amount ever recorded by the National Retail Federation.
Back-to-school shopping has become an important event for retailers like Target, Walmart, and Office Depot. While ecommerce is king at other times of the year, parents shopping for their kids’ back-to-school supplies are just as likely to shop in-store as they are online.
How FlashParking Is Turning Isolated Lots Into Connected Hubs
The parking technology company FlashParking wants to reimagine the way parking lots are managed. But rather than pushing “smart” technology on individual operators, the company is taking a decidedly different approach to decreasing traffic congestion in cities.
Operating under the belief that most technology solutions to urban challenges are unnecessarily complicated, the team at FlashParking is working toward solutions that redirect energy away from smart-city technology. Instead, FlashParking is pushing a system that embraces so-called “dumb cities” — cities planned and built with durable approaches to infrastructure.
German Tech Provider Bosch Developing 3D Displays for Cars
In the long run, this technology could pave the way toward an even more connected car. That means local advertising that could collect more data on user habits and lead drivers toward local businesses when they are on the go. As autonomous vehicles grow more common and sophisticated, the 3D displays could also be used for entertainment or other yet unseen purposes to enhance the auto experience of the future.
Commentary
The SDK Equation: Four Questions for Restarting the Conversation on Publisher Integration
How can mobile marketing restart the conversation around SDK integration with publishers, industrywide? Let’s start with distinctions and empowerment — key ways that the industry can arm publishers with the knowledge they need to evaluate a good SDK while detecting the badly built versions.
Why People-Based Marketing Platforms Will Begin to Dominate in 2017
This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. Ultimately, marketers want to engage real people in the real-world. Next year the impact of this will be felt in numerous ways.
How Marketers Can Convert Mobile Shoppers Into Sales
Although consumers are willing to buy on mobile, the medium is primarily the gateway to get the consumer into the store to make the purchase. A business can prepare for mobile shoppers in many ways, but have you considered the many challenges that mobile shopping creates?
Latest Posts
Street Fight Daily: Google Fresh Expands to Grocery Delivery, Nextdoor Arrives in Europe
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Grocery Delivery Service in San Francisco and Los Angeles (TechCrunch)… Nextdoor Launches in Europe (The Next Web)… Report: Apps Convert Better for Retailers than Mobile Web or Desktop (Marketing Land)…
How SMBs Can Use Data to Become More Efficient Marketers
Without data to back up their performance claims, many vendors struggle to maintain a positive reputation. Here are six ways that small and mid-size businesses should be using data to improve their marketing efforts.
News and Ad Industries Eye Sweeping Realignment With Users (Part 2)
RJI and its collaborators believe the Information Trust Exchange is a systematic, and entirely feasible, improvement over the present patchwork identity processes that are ruining relationships among news publishers, advertisers and users.
Street Fight Daily: DoorDash Can’t Reach $1B Valuation, Facebook Preps for Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash May Be Latest Example of Valuation Pushback (Silicon Valley Business Journal)… Retailers and Shoppers Are Pushing the Right Buttons on ‘Remote Control’ Commerce (GeoMarketing)… You Thought Uber Was Already Everywhere, But Just Wait (The Verge)…
Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs
Sheryl Sandberg says SMB advertising remains one of Facebook’s “biggest opportunities,” and the company plans to use its Pages product to help corner that market. Street Fight spoke recently with top Facebook execs about driving value for SMBs.
Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)
The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”
Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise
Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.
Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…
Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy
While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.
Street Fight Daily: Alibaba Buys 5.6% of Groupon, Apple and Google Struggle for Upper Hand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Gets New Learning Opportunity with 5.6% Stake in Groupon (Bloomberg)… ‘Apple’s Bargaining Power Over Google Is Weaker Than Previously Thought’ (Business Insider)… The Battle for App-Specific Maps (VentureBeat)…
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