Voice Search Readiness in 2019 and Beyond

Bernadette Coleman: 2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.

How Marketers Can Convert Mobile Shoppers Into Sales

Although consumers are willing to buy on mobile, the medium is primarily the gateway to get the consumer into the store to make the purchase. A business can prepare for mobile shoppers in many ways, but have you considered the many challenges that mobile shopping creates?