News and Analysis
Olo Deal Helps Restaurants Access Traffic From Google’s Platforms
Ninety percent of consumers research restaurants online before dining—more than any other business type—and the vast majority of those web searches start on Google. The search giant plays an important role in the success of restaurant marketing online, making it a desirable partner for any digital platform serving the restaurant industry.
Partnering with Google often means increased search traffic and a strengthened position within the restaurant vertical, which helps to explain the enthusiasm coming from Olo’s recent announcement that it will be working with Google to allow its restaurant partners to receive orders directly from Google Search, Maps, and Google Assistant.
6 Scheduling Platforms for Fitness Studios
One of the most exciting verticals right now is the fitness space, where the number of boutique gyms and studios is on the rise. Scheduling software has become an absolute necessity for fitness studios, giving clients a way to quickly book classes, pay for memberships, and even check in from their smartphones.
Here are six scheduling platforms serving the fitness vertical.
Direct-to-Consumer Brands Are Winning at Personalized Messaging. Here’s Why
According to new research conducted by Braze, a company that specializes in growth marketing automation, direct-to-consumer brands beat non-direct-to-consumer brands with 58.6% higher messaging open rates across channels.
One reason for the higher open rates is because direct-to-consumer brands show greater willingness to use automation and iteration to personalize messages and speak to customers at a point in the journey when it makes sense for them.
Commentary
The Shift in B2SMB: It’s All About Platforms
Major changes are coming to SMB marketing as the market shifts away from media towards cloud-based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target and engage customers, and become more efficient.
Latest Posts
Street Culture: Promoboxx Links Incentives to Achievements
CEO Ben Carcio said that it dawned on him one day that his employees would probably enjoy the perks of the job more if they were linked to company goals. One of the most recent incentives that the Promoboxx team earned was half day Fridays for the summer after hitting a revenue goal during the first week of June.
Leader of Reuters Institute’s Bleak News Report: ‘We Can Do It’
A recent report had mixed emotions about the future of community news. So should publishers despair, or is there promise of sunlight behind the lowering clouds? We spoke with Nic Newman, digital strategist at the Reuters Institute for the Study of Journalism, and author of the report, to find out more.
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