Street Fight Daily: Bots Boom on Facebook, Tinder-Like Interface Takes on Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Bots Take Over Facebook (MediaPost)
About 80 days after inviting brands and businesses to build bots into Messenger, the network has been flooded with more than 11,000 of the little computer programs. Directly within Messenger, businesses can already provide automated subscription content like weather and traffic updates, customized communications like receipts and shipping notifications, and even live automated messages.

Street Culture: Promoboxx Links Incentives to Achievements (Street Fight)
CEO Ben Carcio said that it dawned on him one day that his employees would probably enjoy the perks of the job more if they were linked to company goals. One of the most recent incentives that the Promoboxx team earned was half day Fridays for the summer after hitting a revenue goal during the first week of June.

Sephora is Driving Mobile Sales with Tinder-Like Features (AdWeek)
Sephora has led the pack in mobile beauty retailers for a few years, and now it’s taking a page from games and pop culture to help re-launch the Sephora Collection — its private label brand. Sephora’s mobile and desktop site now includes two new features — dubbed “swipe it, shop it” and “beauty uncomplicator”— that help shoppers whittle through thousands of makeup and beauty tools to find what they’re looking for.

Chipotle, Still Suffering, Sees Hope in Rewards (AdAge)
Chipotle has introduced its first loyalty program, Chiptopia. The program offers enticements such as an order of chips and guacamole for those who register, and chances to get more free food as spending increases each month during the three months it is set to last. Three weeks in, Chipotle is already seeing about 30% of all transactions in its restaurants tied to Chiptopia.

Google Maps Adds More Ways to Add or Edit Locations (Search Engine Land)
Google announced there are now more ways to make additions and changes to the Google Maps data. Google is letting users edit venue locations, add new venue locations and make edits or verify edits to the data about venues on Google Maps.

6 On-Demand Platforms for Pet Care (Street Fight)
Pet care is a $62.75 billion industry, and premium services, like full-service pet hotels and in-home dog sitting, represent one of the largest areas for growth. Here are six examples of on-demand pet care startups catering to young, busy professionals and the animals they love.

‘It is Not Enough to Have an Impression’: How Content Marketers Determine ROI (Digiday)
When it comes to content creation, impressions aren’t impressive anymore. Content marketers want to see more than sheer reach so they can determine return on investment. We asked five senior industry members which metric is most important to them in showing ROI in content marketing.

What Should a Mobile News App Look Like? Here’s Charlotte Agenda’s Answer (Poynter)
The simple configuration is, well, by design, Williams said. The baseline principle was to build “a fast, clean app that gets out of the way” quickly and allows users to find what they’re looking for. Each tab represents a different section of the website that has been particularly popular.

Twitter’s User Base to Grow by Double Digits This Year (eMarketer)
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.

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