News and Analysis
Shipping Costs and Shortages Disrupt Holiday Shopping
The Shopkick survey paints a portrait of this year’s holiday shopper as someone who is looking for deals and convenience, cares about inflation and product shortages, and is willing to shop early and in store to get what they need before it runs out.
6 Ways Brands Are Leveraging Human-to-Human Marketing in 2021
The ultimate goal with human-to-human marketing is to tap into consumers’ emotions by using real people to engage potential customers. Advancements in technology, and growth in the gig economy, have made human-to-human marketing a more realistic—and affordable—option for brands this year. As the holidays draw closer and brands rethink how they’ll connect with targeted consumers in the coming months, this is a strategy more brands are considering.
Innovation Brief: Apple, Canon & Disney
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at AirPods Conversation Boost, Canon’s VR lens, and Disney Stuntronics.
Commentary
LBMA Vidcast: Factual, Walgreens, Burger King
On this week’s Location-Based Marketing Association podcast: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens first U.S. store, Burger King delivers in Mexico City traffic jams, Para’Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.
Twitter Time: Responsible Writing in Today’s Media Landscape
If criticism of Twitter and the news media is ubiquitous, it is largely because content on those platforms so often fails to rise to the challenge of responsibility. It aims to produce outrage and push partisan narratives without interrogating its assumptions and all the facts in play. It lacks thought at a time when the endless and rapid reproduction of content in digital space demands we be more thoughtful than ever because we never know where and in how many places our words will reappear.
Chrome Cookie Changes to Affect All—Not Just the Top Line
Google’s latest Chrome changes may sound abstract to those of us who are on the ground doing digital ad work, but they will soon come to dominate our industry. If you work in display advertising at a brand and read the announcement, I’m sure you know at some point the dynamics of the ecosystem will change. But this is going to be big — your entire set of knowledge will soon be different. You’ll need to learn how first-party data looks, is captured, and how to connect first-party data that represents intent to first-party stable identifiers like email.
Latest Posts
Raise Report: Nextdoor, Bizzabo, iZettle Lock Down New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Fetch Robotics, PhoneWagon, Chattermill, and Kasisto.
LBMA Podcast: MapBox Buys FitnessAR, GM Launches Marketplace
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Schiphol Airport, Kettle Brand’s Tater Tracker, Singapore Government, Microsoft, and Gravy Analytics.
Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…
Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue?
Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites.
How Brands Can Use Location Intelligence to Target Travelers
As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…
Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud
According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.
Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs
Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services. But in selling to SMBs they have had to re-think the marketing approaches that have worked with larger customers.
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
Can Facebook Contend in Local Search?
Facebook has been formidable in a few key areas of local — mostly among SMBs. It has penetrated further in SMB adoption than any other entity to date, and Street Fight data indicates sustained growth. That’s half the battle for Facebook: The other half is gaining equal favor as a local search and discovery engine among users.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem