Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Target Acquires Instacart Competitor Shipt to Compete with Amazon (Recode)
Like its chief rival, Instacart, Shipt partners with a network of brick-and-mortar grocery chains to pick orders off of their shelves and deliver them to customer’s doors on the same day they are ordered.

How Brands Can Use Location Intelligence to Target Travelers (Street Fight)
Michael Buttigieg: As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.

Facebook Plans to Stop Paying Publishers to Make Videos for News Feed (Digiday)
Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers every month to produce on-demand and live videos for the news feed. TechCrunch: Click-to-Whatsapp messaging buttons are now rolling out in Facebook ads

Will ‘Moonlighting’ Startup Help Newspapers Regain Classified Revenue? (Street Fight)
Tom Grubisich: Three major local newspaper groups — McClatchy, Gannett and tronc — are partnering with Moonlighting to build a new, mobile-first base for their job classifieds, which were a big revenue source in the print era but have been devastated by new-generation digital sites.

Uber Under Criminal Investigation, Justice Department Confirms (NYT)
Federal investigators are pursuing at least one criminal investigation into Uber, according to a court document released on Wednesday.

Winning with Content: Staying Competitive with Amazon this Holiday Season (AdWeek)
Toni Box: Arguably more than ever, this year has seen significant hurdles to growth in the retail ecosystem, including mass retail store closings, more demanding and sophisticated consumer behaviors and attitudes and a new era in competitive e-commerce—mainly from online behemoth Amazon.

Every Marketer Must Answer Vital Questions About the IAB’s Latest Ad Portfolio (AdExchanger)
Julia Amorim: When you’re trying to be successful with digital advertising, flexibility is essential – not just in the kind of ads you create or run, but in how you adapt to new standards, such as the IAB’s latest Ad Portfolio.

5 Things CMOs Should Know About Marketing Accountability (eMarketer)
Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.

Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content in Bing (MediaPost)
Microsoft on Wednesday announced a partnership with Reddit to serve community content into Bing search results and offer a series of tools that support marketers.

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