Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work (Digiday)
Amazon’s rapid advertising growth comes with much confusion surrounding the often talked-about Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform.

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud (Street Fight)
According to a new report, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Facebook to Book Advertising Revenue Locally Amid Political Pressure (Reuters)
Social media giant Facebook said on Tuesday it would start booking advertising revenue locally instead of re-routing it via its international headquarters in Dublin although the move is unlikely to result in it paying much more tax.

Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs (Street Fight)
Peter Krasilovsky: Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services. But in selling to SMBs they have had to re-think the marketing approaches that have worked with larger customers.

Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology (AdWeek)
At the same time that brick-and-mortar shopping for all retailers is shrinking, Sephora continues to bet big on marrying the physical retail experience with digital twists in its more than 400 stores in the U.S. Sephora isn’t your mother’s makeup company; it’s your modern tech company.

How 2017 Became a Turning Point for Tech Giants (NYT)
Farhad Manjoo: Underneath the apparent financial success of the past year was a momentous shift in how the tech business deals with the world. Five or 10 years from now, we will come to regard 2017 as a turning point.

CEO of Socialbakers on How Social Marketers Can Deploy MarTech (eMarketer)
As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in.

Target Adds an E-Gifting Option to its Website (TechCrunch)
Target today unveiled a new e-gifting feature designed for those who think gift cards are too impersonal, but who are just too busy (or too lazy) to actually shop for and mail gifts themselves. 

Building a Restaurant on the Shoulders of the Delivery Biz is a Recipe for Failure (Recode)
Chris Webb: If one of the best-run restaurant groups in the country walks away with a 12 percent margin, imagine how your local restaurant is doing.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.