News and Analysis
3 Ways for Mobile App Marketers to Earn Positive Reviews
User feedback is a puzzle, and one piece that always seems to be missing from the brand side is engagement. User reviews and consistent customer experiences are the keys to a loyal user base. What’s more, reviews left without replies can be more devastating than no review at all or a negative one.
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LBMA Vidcast: 7-Eleven Launches Mobile Voice Ordering, Adidas Tests AR Instagram
On this week’s Location-Based Marketing Association podcast: 7-Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching a mobile restaurant booking app, Augmented Reality wine labeling with Winerytale app, Toys R Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audiences.
How to Thrive on Amazon around the Holidays: Tips and Tricks to Prep this Season
Figuring out how best to fit Amazon into your holiday marketing strategies can be tricky, especially when it comes to balancing the investment between physical locations and the online experience. Some retailers are doing this well and thriving without Amazon (think Glossier, shoe companies Rothy’s and Koio, as well as any number of DTC brands), but many more rely heavily on the site to augment both digital and real-world strategies. So if you’re looking to leverage Amazon to your advantage this holiday season, here are a few tips and best practices for retail success.
4 Lesser-Known Social Platforms Effective For Marketing
Ask someone to name a social media platform, and you’ll probably get the same answers: Facebook, Instagram, Twitter, and so on. But it’s easy to forget that there are other powerful social platforms out there carving out a niche for themselves.
For marketers, these present an untapped opportunity. Read on to discover four lesser-known social platforms that will be great for connecting with prospective customers in 2020.
Latest Posts
Location Targeting is Nothing Without the Facts to Back it Up
Doing location targeting right is no simple matter, and common claims about it require further scrutiny. Accuracy of a location through parcel targeting, a rapid refresh audience strategy, and reaching the right people at scale through IP and cross-device targeting will make a major difference in location-based campaign outcomes.
Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local
Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.
Cheetah Digital Acquires Stellar Loyalty
The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.
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