The Enduring Benefits of Mobile Apps for Brands

Thanks to a variety of factors including speed, user experience,  personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would.

Why Location Was a Dominant Theme at This Year’s Google I/O

With clearer direction and some major updates to how mobile sensors can interact with the physical world, Google has not only taken the position that location-awareness will be a driver of mobile advancement in the years go come, they have leapfrogged Apple’s efforts in doings so.