News and Analysis
Introducing BatBox. After Eatertainment Comes Sportstainment
We recently sat down with Craig Winning, Managing Director, Batbox. Formerly involved in eatertainment brands Punch Bowl Social and TOCA Social, he sees an exciting new augmented reality-powered and simulated playfuture for the category. He calls it Sportstainment. We’ve already seen sports like pickleball and golf in combination with finer dining throughout the U.S. Now, baseball […]
Back-to-School Shopping Data Is In — Are Retail Marketers Ready to Pivot?
As the summer days begin to wane, parents across the nation are gearing up for the annual back-to-school shopping frenzy. A recent data analysis conducted by Lotame, a global technology company that provides data enrichment solutions for enterprises, sheds light on the spending patterns of parents during this bustling season — offering valuable insights for […]
Report: Gen Z Welcomes Ad Tracking
When Gen Z goes on a voyage of product discovery, they usually do so via social media, and boy, do they like to be tracked—much more so than their older cohorts. According to findings released today and titled, “From A to (Gen) Z: How and Where Young Consumers Are Shopping,” by Tinuiti, the largest independent performance […]
Commentary
4 Ways Video Management Systems Are Disrupting Retail
Surveillance cameras, typically associated with theft-prevention and security, not only help stores enforce social distancing regulations but also improve the customer experience. Here are four ways retailers can capitalize on video management technology.
Locations Are Pointing the Way Forward After Third-Party Cookies
When marketers store and analyze location data on the device, they reap the benefits of location-based marketing without running afoul of privacy standards. They are able to marry real-world insights with other types of data such as app behavior and online interactions while keeping all the consumer’s data on their phone.
Expert Roundup: How Will Location Intelligence Transform This Year? Part II
To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at GroundTruth, Blis, and Stirista weigh in.
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NextNav Releases a Plug-in for Vertical Positioning
In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav releasing a developer plug-in for vertical positioning, PointMe developing a solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles.
Retail Scams During the Holiday Season
Online retail was hot in 2019 and likely to be even more so in 2020. That’s good news for retailers, of course. Unfortunately, it comes along with some potentially bad news: These high traffic numbers motivate retail scammers to take advantage of the situation, and retailers may potentially be caught unawares.
Can Mobile Gaming Boost Multi-Location Brands?
Climbing Pokémon Go revenue is mostly from in-app purchases, where players pay for digital in-game elements to accelerate their leveling up. But Pokémon Go maker Niantic is also looking to diversify its business model with other revenue streams — most notably, local advertising.
Digital Advertising in 2021 Will Be Surprisingly Normal
While this year’s advertising headlines were dominated with the doom and gloom of cookie and IDFA elimination, those critical industry-defining decisions will be pushed off, as marketers want to return to normalcy just as badly as consumers do.
Do Targeted Digital Ads and Privacy Mix?
Concerns about privacy are pervasive in predictions about digital advertising in 2021. The demise of third-party cookies, the passage of a more stringent California state privacy law, and the specter of future legislation in other states or at the national level are driving the topic’s popularity.
I checked in with Philip Smolin, Chief Strategy Officer at ad platform Amobee, to get his take on if and how advertisers can adapt to rising privacy standards while maintaining sustainable business models.
5 Local SEO tips for Businesses during Covid-19
SEO has not been spared by the pandemic. It is more important than ever to make sure that new customers in your local community can find you in search results.
In this article, we will look at 5 SEO tips that will help you boost your visibility online during Covid-19.
Developing an FAQ with Google Q&A
The major downfall and benefit of Google Q&A is that anyone can ask a question, and anyone can answer. For businesses, brand representation comes into question, and they’re challenged with not only answering questions themselves, but also monitoring the responses left by others on the web.
Despite the challenges, when managed at scale, Q&A is an excellent forum to bring customers and businesses together and improve engagement with your brand.
Why More Brands Are Asking for Local Search Data
Google search ad traffic has dropped across all devices, with mobile taking the biggest hit. Mobile traffic has been down an average of 24% since the pandemic began in February. Brands have been adjusting their digital strategies to account for the shift, including changing up their search ads with enhanced location targeting and more relevant keywords.
But achieving that high level of optimization requires a type of local search data that isn’t easily accessible through Google alone. That’s created a hole in the marketplace that the intelligence platform Adthena is looking to fill.
Discounts Drove Black Friday Foot Traffic
To see how clothing retailers fared, we took a look at foot traffic to the top 10 in the U.S. We did a straight comparison on foot traffic between Black Friday weekend last year and this year (11/28/19 – 12/2/19 and 11/26/20 – 11/30/20).
Across all 10 retailers, store visits dropped an average of 42%. Who fared best? Who took the biggest hit? We queried our proprietary geofencing marketing database. Here’s what we found.
Not All Video Ad Impressions are Created Equal
A new generation of technology-enabled screens have cropped up in unexpected places in recent years, and the audiences and engagement levels they promise could be game-changers for marketers.
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