News and Analysis
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution […]
Emplifi’s Platform Drives Social Commerce
When Emplifi upgraded its social commerce cloud last month, the goal was to empower brands to create more shoppable content across social media channels. The upgrades help bridge the gap between social media marketing and ecommerce to drive conversions and revenue for clients, the company said. Zarnaz Arlia, CMO of Emplifi, said the upgrades couldn’t […]
Commentary
The Work-From-Home Revolution and What It Means for SMBs
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
4 Reasons Why Now is the Time to Double Down on Your Mobile App
If the current upheaval in the market signals anything, it is that the relationship you have with your customers must be cherished, cultivated, and mutually beneficial in order to be monetized effectively. As the user acquisition game becomes more challenging, businesses must invest in personalization and engagement in order to improve retention, activation, and conversion metrics. This means doubling down on your mobile app strategy and centering it on transparency, on-device targeting, and trust.
LBMA: Verizon Acquires Senion
In this episode of Location Weekly, the Location-Based Marketing Association covers Brij’s one-touch QR code product registration, SpatialTEQ showcasing its partnership with Amada Senior Care, Verizon’s acquisition of Senion, and Beaconsmind AG deploying a solution for Roberto Cavalli.
Latest Posts
How to Cater to the Covid-Conscious Consumer
Resonate took a fresh look at the transformed retail reality in its latest State of the Consumer Report, which examines the values, concerns, and attitudes guiding the purchasing decisions of today’s pandemic-concerned consumers. Let’s take a look at a few trends that retail brands need to keep in mind as they navigate this year.
Retail Performance Platforms Can Boost Brands in a Cookieless Future
Brands searching for ways to connect, understand, and engage with consumers throughout the omnichannel journey can find an abundance of data through retailer performance platforms that can be impactful, actionable, and measurable in future campaign planning. These platforms can offer onsite (such as sponsored search and display) and offsite (such as digital out-of-home and social media) opportunities for brands to attract shoppers, and these advertisement opportunities can then be measured and analyzed, leading to more valuable interactions.
Back to ‘Normal’ Requires Omnichannel Approach
Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
3 Reasons Virtual Events Are Here To Stay
More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
Innovation Brief: Microsoft, Twitch, and Autonomous Pizza
M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery.
8 Steps To Effectively Promote Your Local Business on Social Media
For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.
Verizon and Catalina Partner to Power Online-to-offline Attribution
Seeing a void in the marketplace, ad tech vendors are stepping in with tech solutions designed to help brands link in-store and online transactions to digital ads in real-time. Just this month, Verizon Media partnered with Catalina, a provider of consumer-driven marketing solutions, to help CPG brands more effectively connect digital campaigns with sales. The partnership matches Catalina’s sales data to Verizon Media’s identity graph, which means Verizon Media is now the first DSP to be integrated with a top CPG sales data provider.
Social Media Isn’t Just an Ad Channel
With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem.
Should You Change E-commerce Platforms? Pros & Cons
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
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Google’s New AI Search Rules Create a Challenge for MULO Brands