Seedtag Brings Proprietary Contextual AI Tech to Digital Advertising
It shouldn’t be a surprise to learn that artificial intelligence has been a hot topic in the world of digital advertising as of late. There are a number of concepts floating around involving the best way to embrace the technologies. But Seedtag, a contextual advertising company with a global footprint, believes it has a solution that’s superior to all the rest.
Just this week, Seedtag launched Contextual Audiences, powered by its proprietary contextual AI technology, Liz. With the launch, the company is offering advertisers an entirely new targeting capability.
Contextual Audiences will reportedly allow advertisers to engage with “modern consumer interests” without relying on personal data. It’s designed to address issues like reach, scale, and privacy, which digital advertising is likely to encounter more frequently in the coming months, with the looming deprecation in third-party cookies.
Founded in Madrid in 2014, Seedtag has quickly become one of the more influential players in the contextual digital advertising space. The company has offices in Spain, France, Italy, the U.K., Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, and India, in addition to the U.S.
Seedtag’s latest debut likely wouldn’t be possible without Liz, the company’s AI powered context platform for brands and agencies. When Liz launched in May, the company touted its ability to create tailored creative ads that fit the context of the page on which they are featured, and said the platform used deep learning, computer vision, and natural language processing to create insight-driven prompts from the brand’s creative brief.
With Contextual Audiences, Seedtag should be even more well-positioned to meet the unique requirements of individual campaigns, while still respecting user privacy concerns. Seedtag is ensuring that advertisers will be able to target audiences based on the content they’re currently consuming, rather than their past behavior. Specifically, that means brands and agencies will be able to target users based on interests rather than broad stereotypes, and they’ll be able to capture their target audience’s attention at the optimal moments to maximize campaign effectiveness.
“With our advanced contextual AI technology, Seedtag is revolutionizing digital marketing by providing brands with accurate and scalable targeting methods while protecting user privacy,” said Seedtag U.S. Managing Director Brian Danzis, in a press release announcing the new solution. “Our audiences, built without the need for cookies, are fresh and relevant, based on regular signals from our AI’s network level analysis of content trends; it’s this unique approach that’s driving better campaign performance than signature, stale third-party data segments.”
