News and Analysis

Technology MULO Brands Need Today, According to RizePoint

Technology MULO Brands Need Today, According to RizePoint

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Paul Damaren is the Chief Revenue Officer at RizePoint. The company develops technology for the restaurant, hospitality, retail, and processing industries. Although their tool suite helps these MULO brands with compliance, they are also designed to “help brands create a culture of excellence and ensure that every customer experience is as good (and safe) as […]

Beware the “Brobot?” The Women of AI

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At CES (where AI was the buzzword this year), a group of women gathered to discuss the role of women in technology, and specifically in artificial intelligence. AI is already having an impact on all aspects of the MULO (multi-location) retail and restaurant ecosystem — from real-time analytics to inventory management and security. According to […]

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

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Dana Kupper was inspired by her husband (a brand ambassador for PrimeIV since 2019)  to become the owner/operator of an IV franchise. (She also has a corporate job at American Express Fine Hotels & Resorts.) We’ve written about the BOOM of the needle and how MULO (multi-location) businesses that provide health-related infusions are on the […]

Commentary

How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success

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Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.

Digital Advertising Has a Promising 2022 in Store — for Those Who Get Ready for It

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The industry is moving away from third-party cookies, toward VR/AR experiences, and into a rebounding economy. We’ll see more things transform in 2022 — and here are some trends that I see accelerating, which advertisers, agencies, and publishers need to watch.

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LBMA: Google Maps Goes Head to Head with Instacart

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In this episode of Location Weekly, the Location-Based Marketing Association covers SPREE Interactive taking its VR platform global, a Robot mixologist serving drinks and collecting data, Google Maps going head to head with Instacart, and Square launching a Photo Studio app.

Latest Posts

4 Elements Your Store’s Product Pages Shouldn’t Be Without

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Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.

Where Mobile Advertising is Heading in 2022

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Where is mobile advertising heading? Here are a few predictions, including a blend of performance and brand marketing, added audio inventory, and an embrace of AR and VR.

Three E-Commerce Advertising Opportunities to Leverage Now

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For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.

Self-Serve Ad Units Level the Playing Field for Emerging CPG Brands

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Large CPG brands have traditionally had a leg up over smaller competitors when it comes to shoppable advertising. With the budgets to spend on managed service solutions, global brands like Campari, Heineken, and Chinet have enabled shoppers to add their products directly to retailers’ online carts, efficiently using digital advertising to grow offline sales at the stores of their choosing. Now, the shopping list marketing platform AdAdapted is bringing that same technology to smaller retailers and emerging brands.

Getting Real About Augmented Reality’s Marketing Implications

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At CES 2022, Microsoft announced a surprise partnership with chip manufacturer Qualcomm, indicating the potential for the software giant to develop smaller chips and better software for AR glasses or mobile AR applications. Add in the metaverse, and the possibility for further AR growth in advertising is extraordinary. AR experiences like these can move consumers closer to a purchase decision.

Programmatic Best Practices: Dynamic Creative Optimization

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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) has become a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the best possible creative at the right time. Ads are customized and changed in relation to a user’s past behavior or current situation with individual components of an ad personalized in real-time.

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Locally Satisfies Shoppers’ Demand to Find Popular Online Items Near Them

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Popular brands with successful online storefronts can integrate Locally’s technology to show shoppers where they can pick up specific product merchandise immediately at retailers in their own neighborhoods. For example, a shopper who clicks on a 30oz Rambler Tumbler on YETI’s website would see a link to purchase the product online, alongside a list of retailers that have the product in-stock nearby.

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Third-Party Delivery Apps Are Stealing Your Customers. Here’s How to Regain Control

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Think grocery’s biggest problem is inflation? It used to be. These days, it’s third-party vendors like Instacart who impact your results in an already margin-thin business. Add in retail giants like Walmart, who are rolling out their own grocery delivery services as new services continue to pop up, and that impact becomes even greater.

AUDIENCEX Rolls Out DSP Access for Mid-Market Brands

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With Admatx, small and mid-size businesses, and middle-market performance brands and agencies, will have access to enterprise-level DSP technology through a self-serve platform, without the constraints of monthly spend minimums. The platform is a strategic complement to AUDIENCEX’s core managed-service offering, providing an enterprise-level tool to drive performance at lower prices than what most category leaders and Fortune 5000 firms are currently paying.

Location-Based Marketing Association: Pinterest’s AR Home Decor Tool

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In this episode of Location Weekly, the Location-Based Marketing Association discusses Cross River Bank and PayTile teaming up on location-based payments, GeoBroadcast Solutions targeting iHeart in radio, Pinterest releasing an AR home decor tool, and PAR Technology integrating Radius Network’s Flybuy SaaS platform.