Impacts of a Cookieless Future

Preparing for the end of third-party cookies now enables you to take advantage of the benefits of the alternative approaches available to you. The sooner you start, the better equipped you’ll be to minimize negative impacts on your marketing KPIs — and even find new ways to grow.

Valid Consent: Building Trust and Demonstrating Compliance

Let’s explore how marketers, privacy professionals, and data managers can work together to obtain valid proof of consent, and why it’s critical to activate consent, preferences, and first-party data in a way that honors consumer privacy.