News and Analysis
Yelp If Ya Hear Me
Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]
Pre-gaming: MULO Brands at the Super Bowl
When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]
AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG
SymphonyAI witnessed remarkable growth and profitability in 2023, driven by it’s AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]
Commentary
LBMA: Google Enters OEM Vehicle Navigation Space
In this episode of Location Weekly, the Location-Based Marketing Association covers Google getting into the OEM vehicle navigation space, Giant Food piloting mobile deals on perishable foods, Lowe’s launching a “room scanning tool” using LIDAR in their app, and Amazon’s Alexa coming to hospitals and assisted living homes.
Snap Doubles Down on Immersive Ads
Snap has been doubling down on AR — mostly seen through updates to its Lens Studio AR development platform and the evolving formats it offers to brand marketers. This recently culminated in two new programs to further stimulate AR marketing: Snap’s AR Lab and its Arcadia creative studio.
Latest Posts
Partnership Marketing is Set to Diversify and Go Global
This year, expect the partnership marketing industry to grow, become more sophisticated, and require more personnel and expertise. Brands will experiment with different payment models, diversify their mix of influencers and affiliates, and test the waters for global expansion. Not unsurprisingly, technology will play a significant role.
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Google Search and the Long Pandemic
As 2021 stretched on, with its vaccine controversies and mutating variants, we realized we were really just living through an indefinite phase in the middle of a long pandemic. Consumer habits, rather than getting back to normal, were settling in to a battle-weary pattern of compromise. It seemed unlikely that local search data would tell us much we didn’t already know. But it turns out the data tells a somewhat encouraging story.
Putting Power Back in the Hands of Advertisers This Year
The time is ripe for advertisers to take control of their data to make more powerful connections with consumers while improving transparency, engagement, and ROI. As advertising decision makers demand more, the ecosystem is ready to challenge outdated approaches to data and attribution, a groundswell that is certain to achieve positive outcomes in the year to come.
Opportunity In the Metaverse Isn’t Just About NFTs — It’s About Interactions
While there is certainly opportunity for brands to sell additional product in the metaverse—fashion retailers like Nike and Gucci are already working on developing pricing strategies for digital goods and services—branding experts believe the greatest long-term gains will be won through marketing approaches that focus on quality interactions and engagement.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights