News and Analysis
Free Food
As sophisticated as marketing and technology have become among MULO (multi-location) brands, one thing remains true and timeless: People love free stuff — especially free food … stuff to eat. That has been evidenced over the past months by the number of fast-casual restaurants that have incorporated “sampling” into their marketing and customer acquisition strategies. […]
The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions
With the growth of streaming services, consumers are making their preferences clear: they want their content free and supported by ads. The third wave of LG Ad Solutions’ annual study, titled “The Big Shift: Wave III,” sheds light on the evolving habits and preferences of Connected TV (CTV) users. With data collected from over 1,100 […]
MULO Brands Launch Their Own Media
You’ve most likely heard of Netflix, CNBC, and Sirius. Now, welcome to the Walmart network! MULO (multi-location) retailers are entering the broadcast and digital content arena with the launch and ongoing production of their own retail media channels. A retail media network is “a retailer-owned advertising service that allows marketers to purchase advertising space across […]
Commentary
TV Advertising Versus Social and Search
TV ads are delivered to consumers in a clutter-free environment, where the consumer is usually in a “leaned back,” focused state of being. TV ads are often delivered via 60″+ TV screens with full surround-sound audio, creating an immersive “sight, sound, motion” impact like no other medium. Of course TV drives better recall! And if TV ads drive better recall, basic logic would conclude that TV ads also drive better consumer response.
2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy
This digital-first mindset applies more pressure than ever on brands to create a holistic online experience in 2022, one that combines tried and true business strategies with creative new methods for enhanced visibility and customer experience. Success will come down to three critical elements in the year ahead: brand discoverability, compelling offers, and seamless customer experiences.
5 Ways Data Privacy Will Evolve in 2022
But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.
Latest Posts
BrandMuscle Releases Markie, a Local Marketing Virtual Assistant
The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.
How Will AR Glasses Impact Mobile Marketing?
While Meta races to build the company’s first augmented reality glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology.
The Growth of App Store Optimization and How Tracking Changed After ATT
We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But how exactly? For which verticals? When will Google make a similar move? And how has mobile marketing changed as a result?
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
3 Examples of B2B2C Commerce in AR
The under-exposed B2B2C AR sub-segment includes enabling tools that equip businesses to build and offer AR experiences to their customers. Under that umbrella are AR platforms such as Snap’s Lens Studio. It lowers friction for consumer brands to create AR lenses to promote themselves and interact with customers in novel ways.
Digital Video and Audio Lead Advertising’s Growth
Digital video and audio were the fast-growing digital advertising categories in 2021, according to a new report by the Interactive Advertising Bureau. Digital video spend grew 50.8% year over year to $39.5 billion, digital audio 57.9% to $4.9 billion.
How Restaurant Chains Are Using NFTs in 2022
What was once an approach used primarily by fashion brands, like Gucci, Adidas, and Louis Vuitton, is now being adapted for the restaurant industry. Fast food giants like McDonald’s are using NFTs to energize their social media followers, while other restaurant chains are allowing investors to use NFTs to buy shares in brand franchise fees and adding virtual ordering and online delivery to their metaverse presence.
The “Say-Do Gap”: Why Marketers Can’t Simply Ask Consumers for Data
Asking consumers to relay their information in a survey is not as bullet-proof a privacy-adjusted marketing strategy as it might sound. That’s because of what consumer insights platform DISQO calls the “say-do gap”: What people say they do and what they actually do often does not line up. This forces brands to collect data on behaviors with consent — which is what DISQO aspires to enable.
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
iOS Marketing and Attribution One Year After Apple’s AppTrackingTransparency
Now that we are coming up on the one year anniversary of ATT and the deprecation of the IDFA, it’s time to look back at what we’ve learned, what’s changed, and what the best practices are when building a successful, scalable user acquisition strategy for iOS 14.5+.
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