News and Analysis
Will the Election Affect Holiday Shopping?
Presidential election years tend to boost holiday-season spending, regardless of who wins the most votes, according to Experian plc, a global data analytics and consumer credit reporting company. Experian has released its 2024 Holiday Spending Trends and Insights report, and with it, the launch of contextually-Indexed Audiences. Advertisers can use this new offering to blend […]
The MULO Dozen: October in Review
As is always the case in the MULO (multi-location) world, the ecosystem in October was a blend of tricks and treats. The big news for November is the re-launch of Street Fight LIVE, but here are some highlights from the past month that are almost as exciting. Chipotle opens in Dubai. It joins the many MULO […]
Holidays 2024 Installment 2: Nikhil Raj Predicts the Spending Future
Our next spending prediction for Holiday Season 2024 comes from Nikhil Raj, VP of Retail Media of Moloco. The company is a machine-learning-powered adtech company. Raj was on the co-founding leadership team at WalmartLabs via the acquisition of Kosmix and started Walmart’s retail media business. What is your #1 prediction for holiday shopping season? “While inflation […]
Commentary
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
The Six Building Blocks of Successful, Revenue-Generating Partnerships
There is a blueprint for getting started with partnerships — six basic components that will give any partnership a solid and scalable foundation to build on. After over 20 years of watching and helping businesses launch successful partnerships, I can vouch for this six-point checklist.
Love Languages: 5 Ways to Earn Brand Loyalty
Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.
Latest Posts
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Yext Launches No-Code Page Builder to Power Localized Marketing
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.
Retailers Move to Automate 70% of Rote Store Tasks by 2025
Generative AI is the talk of the retail town as marketers look to use it to connect with customers, but many retailers are gearing up to use AI for another purpose: automating routine in-store tasks.
FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’
Is the agency model inherently broken, or is the executive turnover taking place at large global firms pushing the digital media landscape in a more positive direction? If you ask Linsey Loy, the newly-appointed chief growth officer at Formerly Known As, or FKA, it’s most definitely the former.
Razorfish: Consumer Privacy Paradox
According to a just-released study of online consumer behavior, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.
Mood Media Acquires Vibenomics
Vibenomics was purchased by Mood Media, an on-premise experiential technology and media company based out of Austin, Texas.
LiveRamp on the State of Retail Media Networks
Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks.
Elon Musk Doesn’t Get Geotargeting
Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. But leveraging store visit data for advertising is nothing new. According to Kochava CEO, Charles Manning, it’s a $10-$15 Billion market segment. Here’s how it works.
As Instagram Moves Away from Live Shopping, Emerging Platforms Gain Market Share
The death of Instagram’s Live Shopping feature is creating new opportunities for other platforms to grab market share in interactive live shopping, even as the technology continues to evolve.
How Marketers Can Address the Pressure to Prove Impact
Joe McNeill, CRO, Influ2, which describes itself as empowering marketers to prove sales, told Street Fight how marketers can do just that in a time of slimming budgets.
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