With modern consumers trusting traditional advertising methods less and less—combined with consistent cost increases across other digital channels—it is more important than ever for businesses to leverage new, more trustworthy, and cost-effective channels. So if you have yet to invest in your partnership channel this year, now is the time to shift your thinking, and here’s how.
Most millennial consumers, the generation with the most spending power, grew up shopping by researching a product before purchasing. Nine out of 10 consumers consult reviews before making a purchase, and 56% say they consult at least four reviews before making a purchase. This portends a different way to reach consumers and convert.