News and Analysis
Enhancing Fan Experience with Advanced Technology
In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]
Seedtag Is Ready for Contextual Advertising’s Renaissance
Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]
Multi-Family Housing: The Brand Experience Part 2
These days, MULO (multi-location) brands are not just restaurants, retailers, and service businesses. As society’s housing and work needs evolve, apartment complexes, residential property managers, and live/work landlords are also building brands. The first part of this series dealt with the unique challenges of MULO real estate brands. We also spoke to Lia Nichole Smith, […]
Commentary
3 Predictive Analytics Models for Retailers
Here’s how brands can understand the predictive analytics models available to them and determine what they need to improve their business.
Is Marketing Around Tentpole Moments Enough?
A marketing strategy that focuses only on so-called “tentpole” moments misses out on a significant new part of the media and marketing landscape today: viral moments.
Location-Based Marketing Association: Rio SEO Partners with Moveable Ink on Hyperlocal Content
In this episode of Location Weekly, the Location-Based Marketing Association covers Rio SEO partnering with Moveable Ink on hyperlocal content, Snapchat and Disney collaborating on a virtual mural, and the SmartRadio app powering voice-activated betting for drivers.
Latest Posts
Restaurants Use Mobile Ordering Tech to Fill Staffing Gaps
For restaurant owners that aren’t willing to make such drastic changes, technology is being used to fill in the gaps when fewer employees are available.
Retailers Find New Ways to Level Up Marketing with ChatGPT
Generative AI has quickly become a booming industry, and retailers are taking notice. Throughout the retail marketing space, executives and agencies are rushing to figure out how to use OpenAI’s ChatGPT and similar technologies to their advantage.
Survey: Media Buyers Concerned About Programmatic Disruption
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
Why Are So Many Retailers Investing in Next-Day Order Fulfillment in 2023?
The continued growth and normalization of online shopping is creating increased demand for faster delivery times and forcing retailers to make significant investments in shipping to stay relevant.
What Comes Next for Generative AI in Retail? Here’s What the Experts Say
No longer reserved for strictly marketing or communications tasks, generative AI is now being integrated into aspects of daily retail, supply chain, and customer service operations.
Kevel: Why Retail Media Needs a Rebellion
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.
How Brands Can Effectively Reach Gamers
As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.
Redefining NFTs by 10 Emerging Utilities
As some forward-thinking brands have already found, the unexpected utilities of NFTs makes them good for much more than digital art.
Spectrum Reach Extends the Power of TV Advertising
Spectrum Reach, the ad sales business unit of Charter Communications, and video creator Waymark introduced an AI-powered platform last month that lets businesses produce TV advertising with AI-generated voiceover in five minutes or less.
Creating Closed Social Networks for Brands
Using Cohora, brands can turn their websites into a type of owned social network that drives consumer advocacy and collects first-party to drive behavior-based loyalty.
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