The Web3 Brand Mentality: Tips for Marketers
With more companies starting to take the plunge into this new reality, are brand marketers prepared to determine if they, too, should get involved—even if to target NFT-related content? Or does web3 still feel more akin to the latest industry wave brands must ride for fear of missing out?
Is Marketing Around Tentpole Moments Enough?
A marketing strategy that focuses only on so-called “tentpole” moments misses out on a significant new part of the media and marketing landscape today: viral moments.