News and Analysis
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
The Current State of Google Maps — Fake News, Fake Reviews
“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”
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PlaceIQ Announces 4.2 Million in Funding
PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding. The Boulder-based company will also be relocating to New York, in order to be closer to “customers, partners, and the general ecosystem”…
Case Study: CKE’s Own Check-In App Lends Accountability and Control
How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…
Street Fight Daily: 12.13.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gowalla Went For $3M In Facebook Shares, And Many Investors Were Cool With That (TechCrunch)…
When It Comes to Mobile Devices, Focus Will Be on Location, Location, Location (Washington Post)…
Guardian’s n0tice Will Pay Citizen Moderators (ReadWriteWeb)…
Is New Anti-Piracy Bill Less of a Threat to Hyperlocals?
A new alternative anti-piracy bill being floated by two congressmen holds less risk for hyperlocal news publishers, because it does not give a rights owners an immediate, fast solution to blacklist a site…
What Works in One Local Market Won’t Necessarily Work in Another
I’ve learned, sometimes through epic failures, what works in Tracy (a suburb of Sacramento, Calif.) won’t work in Tampa. However, I’ve also learned, through epic victories, that when you harness the power of 200+ communities for a common goal great things can happen. Here are a few bits of wisdom I’ve picked up along the way.
Street Fight Daily: 12.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Patch Gets a Little Less Hyperlocal (Ad Age)…
The Gowalla-Facebook Deal Didn’t ‘Screw Over’ Gowalla’s Investors (Business Insider)…
How Can Local Businesses Structure More Effective Daily Deals? (TechCrunch)…
The Capitulation of a Social-Mobile High-Flyer
Two years ago it would have been hard to imagine Gowalla selling for anything less than a pretty penny. But a couple things have happened since then to devalue mobile apps. First, the location-based gamification juggernaut has not developed as quickly as some had predicted. Second, the competition for mindshare on handsets has magnified as many more eye-popping apps vie for attention. It’s a real street fight out there in the land of mobile apps and we will likely see more casualties, even among worthy players like Gowalla.
PODCAST: This Week in Location-Based Marketing — WHERE’s Dan Gilmartin & More…
In this episode, hosts Rob Woodbridge and Asif Khan discuss the long death of Gowalla, indoor mapping plans from Google and Nokia, plus a little Foursquare, HelloWallet, Calvin Klein + Shazam, McDonalds + LivingSocial and marketing VP Dan Gilmartin from WHERE.com…
Local Quotables: Rick Waghorn, DJ Patil, Michael Fives, Emily Chang & More…
It’s not easy being a reporter on the daily Groupon deals beat these days. So says fatigued Emily Chang at Bloomberg West. And why did Foursquare win over Gowalla? Because if you can make it in New York, pretty much no one else stands a chance. Or, in the pith provided by one Gowalla investor on why that service lost: “Austin.”
Street Fight Daily: 12.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon in Talks to Acquire Clever Sense, the Startup Behind ‘Alfred’ (TechCrunch)…
Google Isn’t Done With Location, Launches Schemer in Private Beta (The Next Web)…
LevelUp Releases HTML5 Web App To Make Its Payments Solution Ubiquitous (ReadWriteWeb)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem