News and Analysis
Affinity Solutions Launches Tool to Predict Future Purchase Outcomes
Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.
Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction
The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.
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Don’t Miss Next Week’s Street Fight Summit – Ticket Giveaway
Hundreds of top executives from hyperlocal, location-based and daily deals companies will come together next week in New York City for Street Fight Summit 2011, where they’ll discuss the latest ideas and insights about how digital companies can target the $150 billion local advertising market. Street Fight is giving away a free ticket today to the first person who writes us.
Selected Directory of Hyperlocal Publications in NYC
PUBLICATION CATEGORY M.O. Bay Ridge Journal Neighborhood. Heavy on press releases and second-hand crime stories. Bensonhurst Bean Neighborhood. Recently created by Ned Berke, founder/editor/publisher of SheepsheadBites, site relies heavily on Huffington Post-style re-purposing of content originated by other publications. Bikeblog Specialty site. Founder Michael Green, a film maker who sees the bike as “humankind’s greatest […]
BiteHunter CEO: Learning From Kayak
BiteHunter launched amid the height of deal mania this Spring, as an aggregator for dining deals. With the June launch of its iPhone application and subsequent addition of instant deals to the mobile product last week, the company has grown into a real-time search engine for dining deals. Street Fight recently spoke with the company’s CEO, Gil Harel, a veteran in the dining vertical, about the aggregation industry and the variable future of the deals space…
#SFS11 Company Profile: JiWire
Calling itself a “mobile audience media” company, JiWire connects advertisers with laptop, tablet and smartphone users taking advantage of public wifi connections. The company sells off of a comprehensive list of free and fee-based wifi connections across the country. Users who connect to those wifi hotspots see relevant location-based ads from JiWire partners…
Street Fight Daily: 10.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Huffington Post’s purchase of Localocracy is further evidence of the “neighbor connect” online space heating up. At least two dozen significant startupshave popped up in the past year focused on facilitating conversation among people who live near each other. Some, like Localocracy, aim at niches (local ballot issues and related), while others intend to promote a general sense of community. (MediaShift)…
HopStop, the online service that provides door-to-door subway and bus directions for major cities in the U.S. and abroad, has kicked off “HopStop AdLocal,” a new program that offers businesses up to 12,500 free advertising impressions over a 30-day period, a value of $250, the company says. (Entrepreneur)…
Yelp Helps Local Restaurants Beat the Big Chains
Positive Yelp scores translate into real revenue boosts for local restaurants but not for chains. That’s the basic finding of a recent study by Michael Luca, a researcher at Harvard Business School. He found that a one-star differential in ratings on the popular crowd-sourced review site can bump revenues by 5% to 9% at a local restaurant. This is not entirely surprising. What is more interesting is that chain restaurants did not benefit from any significant increase in profitability or revenue corresponding to Yelp ratings…
Street Fight Daily: 10.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
MapQuest’s new Vibe uses data collected from the past 10 years about cities’ most popular destinations. Vijay Bangaru, MapQuest vice president of product, writes that the concept originated out of a shift in users’ needs from “maps and directions” to “local search.” (Mashable)…
Groupon and LivingSocial succeed because consumers perceive them as great deals. But is that true? Perhaps not. Thumbtack.com called 10 vendors offering daily deals (five from Groupon and five from LivingSocial) and found eight instances where they were quoted a price over the phone that was cheaper than the advertised regular price being offered. (Business Insider)…
In Jefferson’s Hometown, a Hyperlocal Focuses on Digital Democracy
Brian Wheeler is executive director of Charlottesville Tomorrow, a thriving nonprofit hyperlocal in Virginia that focuses on land use and other civic issues that are key to protecting the character of the community that was the home of Thomas Jefferson. We talked to Wheeler about his unusual definition of user engagement, and how he’s working to take it to a new level…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation