Street Fight Daily: 12.12.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

AOL’s Patch Gets a Little Less Hyperlocal (Ad Age)
Jason Del Rey: At one time, AOL had hoped to reach 1,000 Patch sites by the end of 2011. But now comes word that Patch is slightly scaling back its efforts in some markets, fueling speculation inside the hyper-local news organization that Tim Armstrong’s big local bet was a bit too ambitious.

The Gowalla-Facebook Deal Didn’t ‘Screw Over’ Gowalla’s Investors (Business Insider)
Gowalla investor Jason Calacanis said Gowalla’s investors didn’t exactly get the short end of the stick as everyone expected in the Gowalla-Facebook deal that happened earlier this month.

How Can Local Businesses Structure More Effective Daily Deals? (TechCrunch)
The Dealmix, a new daily deal aggregator and deal map founded by former Googlers to bring “a bit of organization and simplicity to the wild and wooly deal market”, has created an infographic for local businesses on how to design profitable deals and make them work.

The Mysterious Hacking Charges Against Groupon (PaidContent)
Major news outlets this week reported that merchants filed a lawsuit against Groupon for tampering with electronic contracts. The accusations are so serious that they could spell major trouble for Groupon — or for the people who are suing it.

UpOut Launches A ‘Realtime Yelp’ For Spontaneous Local Event Discovery (TechCrunch)
The service is an online event discovery service that wants to get you involved in fun activities that are happening right now, in realtime. UpOut is intending to do for local events what Yelp has done for the local restaurant market, showing what’s nearby, what’s inexpensive, and what people like you are recommending.

Your Dentist May Be Breaking the Law by Offering Deals on Groupon and LivingSocial (Daily Deal Media)
Align Technology is suggesting that providers of dental services need to consult with a lawyer before deciding to offer a deal on Invisalign treatments. Apparently there have been several complaints from Invisalign customers stating that the use of daily deal or group buying sites does not serve the best interest of the patient and is unethical and demeaning to the dental profession.

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