News and Analysis
Friends Don’t Let Friends Dial Drunk — There’s a ‘Mode’ for That
Drunk Mode is an app that helps users navigate their inebriation — and avoid making embarrassing calls at 2 am. (I’m looking at you every 22-year-old.) CEO Josh Anton, who will be speaking at Street Fight Summit, developed his suite of location-based apps after getting one of those late-night phone calls from a friend.
Street Fight Daily: Snap Loses Ground to Instagram, Lyft and Waymo Partner Up on Self-Driving Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Installs Fall 16% As Instagram Pulls Further Ahead… Lyft and Waymo Reach Deal to Collaborate on Self-Driving Cars… What is Digital Transformation, and What Does It Require?…
Street Culture: Balancing Structure and Exploration in Company Culture
Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.
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Social Media for Hyperlocals: How to Turbo-Charge Engagement
It’s not enough for hyperlocals to simply post articles to their Facebook page or just tweet them out, say a number of engagement-conscious publishers and editors. Sites need to really understand how social media can propel their brands — and ultimately help the bottom line…
Opening Up the ‘Walled Garden’: Content APIs and the Location Layer
For small-radius media, in which location plays a far greater role than niche or national media, walling off content will substantially impede industry growth. Ignoring LBS as a viable distribution channel is tantamount to leaving the industry’s most valuable asset grossly under-leveraged.
Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope
What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…
Off-Campus Events Go Hyperlocal With Student Guide Lokalite
Location-centric events site Lokalite aims to give college students an off-campus guide to local events, bringing a new set of loyal customers to small businesses. Street Fight caught up with CEO Will Powers recently to discuss how his company facilitates those relationships, and why campuses are a particularly ripe market for hyperlocal…
Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…
Court Says Blogger Isn’t a ‘Journalist’ — Implications for Hyperlocal
A federal judge in Portland, Oregon has declared that a local “investigative blogger,” doesn’t qualify as a journalist — calling into question whether online hyperlocal news publishers should be treated differently than traditional media.
JiWire Report: Shift to Mobile Devices to Boost LBS in 2012
As more and more consumers access the web through location-aware mobile devices, an array of location-based services — ranging from geotargeted advertising and location-based applications to mobile commerce — are poised to make serious headway in 2012
Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…
Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem