Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Mary Meeker’s 2017 Internet Trends Report (Recode)
Kleiner Perkins Caufield & Byers partner Mary Meeker delivered her annual rapid-fire internet trends report Wednesday at Code Conference. Here’s a first look at the most highly anticipated slide deck in Silicon Valley. AdWeek: Secen trends from Meeker’s report that marketers should know. Nieman Lab: This year’s Meeker report signals still bleaker future for newspapers.

Google’s Next Local Conquest: Visual Search (Street Fight)
Michael Boland: Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register.  The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be). 

Facebook Expands Location Data Partnership with Factual (MediaPost)
Facebook is expanding its Global Places partnership with Factual, the location data firm announced on Wednesday. The partnership now includes location data from 52 countries located in Europe, the Middle East, Africa, Latin America and Asia Pacific, with more than 100 million real locations.

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar (Street Fight)
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.

Uber’s Head of Finance is Leaving (TechCrunch)
Head of Finance Gautam Gupta’s plan is to join another San Francisco-based startup as COO, but it’s not clear what that startup is. News of his impending departure comes as Uber has reported losses of $708 million.

The State of Mobile Advertising (Digiday)
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers.

Is Andy Rubin’s Amazon Echo Competitor Doomed to Fail? (VentureBeat)
John Brandon: The concept makes sense. We want smarter, more proactive devices. We want them to “just work” and sense other gadgets, regardless of whether they have a Samsung logo on the box or are only available from Lowe’s.

These BuzzFeed Videos Are Impacting Local Businesses Around the World (AdWeek)
The restaurants featured in the series, which airs on YouTube, range from local favorites to well-known institutions. Being featured on Worth It has had an immediate and unintended effect on some small businesses.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]