News and Analysis
How a Small South Texas Daily Is Building a Profitable Digital Future
The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.
Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…
SMB Index: Local Stocks Up 5.4% in May
The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.
Latest Posts
How Should Hyperlocal Sites Handle User Information?
Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…
As Photography Evolves, Quality Imagery Remains Vital for Local
The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…
Street Fight Daily: 01.30.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…
Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…
Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…
Twitter, Summify and the New Local Relevance Layer
We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…
Local Quotables: Dorsey, Josic, Brody & More
This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…
PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…
Street Fight Daily: 01.27.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Shoply Aims To Socialize Ecommerce (TechCrunch)…
Nielsen Adds Hyperlocal Metrics (Mediapost)…
Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…
Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times
Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…
Street Fight Daily: 01.26.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..
BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…
Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…
Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…
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