Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice.
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
The new smartphone promises increased opportunities to bring local marketers closer to consumers with a new “intelligent interface.” Bixby, the phone’s voice assistant, has “contextually aware” capabilities that can help personalize location, retail and other user experiences.