A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch)
Snapchat’s next big feature wants to get you to meet up with friends in real life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. It’s rolled out Wednesday to all iOS and Android users globally.
Instagram Collaboration Is Making Social Media Work for Small Businesses (Street Fight)
“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.
Walmart to Vendors: Get Off Amazon’s Cloud (WSJ)
The battle between the King Kong and Godzilla of retail has moved into the cloud. Wal-Mart Stores Inc. is telling some technology companies that if they want its business, they can’t run applications for the retailer on Amazon.com Inc.’s leading cloud-computing service, Amazon Web Services, several tech companies say.
How Using Wearables Data Can Strengthen Brands’ Outreach (Street Fight)
Joe Francica: Wearables have the ability to become a conduit to exciting new revenue streams, but it’s up to marketers to take advantage of the data these devices generate, and to create a marketing ecosystem that evolves through contextually-based experiences that matter to the consumer.
Inside Travis Kalanick’s Resignation as Uber’s CEO (NYT)
Travis Kalanick’s final hours as Uber’s chief executive played out in a private room in a downtown Chicago hotel on Tuesday. TechCrunch: Bill Gurley to leave Uber’s board of directors.
Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy (AdExchanger)
Twitter’s ad tech fortunes haven’t been great. Most recently, it took its $479 million acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey.
How PopSugar Leveraged Data to Increase Its Branded Content Deals by 85% (Digiday)
PopSugar built tools to analyze the audience and intent data from its website and shopping platform, ShopStyle, so the content studio doesn’t have to sit around and wait for RFPs to come in but can proactively pitch brands itself.
The Connected Car Opportunity (eMarketer)
While there is some consumer demand, the push to adopt more sophisticated features is being driven by manufacturers and tech companies seeking to differentiate themselves and expand revenue opportunities.