News and Analysis

After Fits and Starts, Collaborative News Is Finally Making Headlines

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For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

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CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.

Latest Posts

Local Quotables: O’Shaughnessy, Kelt, Ramsey and more

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Tim O’Shaugnessy talks merchant reups (80 percent!); Group Commerce’s Jonty Kelt makes a plug for the content-commerce combination that took the Social Commerce conference by storm; and Mathew Ingram snarks at Sky News’ Twitter automation…

Street Fight Daily: 02.10.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)

Dear Patch: I Was Hyperlocal Long Before You (Romenesko)

Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)

PODCAST: This Week in Location-Based Marketing — Yowza, Foursquare

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Telus’s partnership with WagJag, MomentFeed’s intensifying relationship with Foursquare, Facebook’s IPO, Yowza and CardSpring tap someone else’s money, and Foursquare’s Holger Luedorf talks about the company’s future…

Tagwhat: Creating Location-Based Stories

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Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”

Foursquare Brings Explore Update to Mobile

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The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…

Street Fight Daily: 02.09.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)

AOL Hires Chief Content Officer for Patch (Reuters)

‘There Are No Layoffs Planned,’ Says Patch (Romenesko)

Street Fight Publishes First Research Report, ‘The Local Merchant’

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More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?

Group Commerce CEO: Monetization of Local Content Is Still Evolving

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Strategy around local appears to be increasingly moving away from the novelty of daily deals, and toward a broader conversation about local commerce. And while there seems to be a notable decrease in the number entrepreneurs pitching pureplay deal startups, existing media brands continue to be interested in creating deals products…

J-Students Go Local: Inside NYU’s East Village Hyperlocal Site

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As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus — letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…

Street Fight Daily: 02.08.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)…

Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)…

So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)…