Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Posts Now Live for All My Google Business Users (Search Engine Land)
Google Posts, which allow businesses to create content directly on Google that appears highly ranked in Google search results for their businesses, is now rolling out to all small businesses that use the Google My Business (GMB) platform.

What Happens to Local Data When Physical Stores Close? (Street Fight)
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

Some Uber Employees Balk at Travis Kalanick’s Exit (NYT)
Starting late Wednesday, Uber employees circulated a petition asking the company’s board of directors to bring back Mr. Kalanick in an active role. More than 1,000 employees clicked to support Mr. Kalanick’s return in that capacity.

Marketers Plan to Spend More on Social Video (eMarketer)
More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms.

Openings and New Hires at Placed, Main Street Hub and Apptus (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry.  This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

Where Bezos Leads, Amazon Shareholders Blindly Follow (WSJ)
James Mackintosh: Investors think Jeff Bezos has the magic touch. Few companies other than Inc. could announce a nearly $14 billion takeover of a mature firm, give no details of why they are buying the very business model they’re trying to disrupt, and have their market value rise by more than the takeover price.

New York Times CEO Calls for Ad Tech Reform (AdExchanger)
“The world of digital advertising is a nightmarish joke,” said Mark Thompson, CEO of the New York Times, on Tuesday. “There’s all sorts of creepy, borderline fraudulent middlemen … thickets of strange little companies. In terms of brand safety, you couldn’t think of a more dangerous environment.”

Reuters Report: Paid Subscriptions a Bright Spot in Digital Media Landscape (AdWeek)
One of the report’s more obvious findings, and one we’ve all likely memorized by now, is that the growth of digital revenue has not been enough to offset the loss of print revenue. Subscriptions have been picking up some of that slack. Digiday: Why publishers’ e-commerce ambitions extend to subscriptions.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]