News and Analysis
Is DexYP the Consolidator That Local Has Been Waiting for?
On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.
Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology
Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.
Raise Report: Freshly, Rinse, Kinetica Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara, and Kepyr.
Latest Posts
Social Travel Apps Use Foursquare, Facebook Data to Tell You Where to Go
Because many smartphone users are already collecting information about good bars, restaurants, and photos of tourist sites on their travels through location-based services, two new companies are compiling place information from your social media to create virtual travel guides form reviews based on input from people within your circle…
Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Restates Q4 Earnings (Crain’s Chicago Business)…
LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…
Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…
Court Throws Out Bloggers’ Suit Against HuffPo
Hyperlocal publishers may be able to breathe a little easier today after a New York Federal Court threw out a lawsuit this afternoon filed by bloggers and contributors who were seeking a share of the sale price that AOL paid to buy Huffington Post…
News Recap: Twitter Teams Up With AmEx to Help SMBs
As part of a new partnership with American Express, Twitter announced this week that it will now use its ability to draw attention to certain topics to help advertise local businesses. Basically, this means that in addition to the “promoted tweets” seen by users, now ads from small businesses will also appear in their feeds…
PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom, Wynn Las Vegas’s use of location. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.
Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
LivingSocial Co-Founder And President Steps Down (Startup Stats)…
Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…
Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…
Street Fight Brings Popular Summit to San Francisco!
On June 5, hyperlocal’s brightest minds will converge on the Bently Reserve in downtown San Francisco for Street Fight Summit West, the first West Coast conference produced by Street Fight. Confirmed speakers and attendees include some of the top thinkers in hyperlocal. Early bird tickets are available at a 50% discount for a limited time…
Smartphone Optimization Tips Every Hyperlocal Should Know
Mobile is the commanding new digital experience. App-rich smartphones are rapidly transforming our daily lives, and it’s become vital for publishers and media companies of all sizes to create mobile products that satisfy consumer demand. What does this all mean for hyperlocal news sites, which have largely been focused on perfecting the digital experience for the desktop? Amy Gahran, senior editor of Oakland Local, shares her insight…
Case Study: MomentFeed Sifts Cinnabon Data to Up Customer Engagement
MomentFeed worked with Cinnabon to merge duplicate venues, adjust inaccurate geo-codes, and update venues with correct addresses and consistent branding. The result? Cinnabon corporate communications manager Rachel Hadley says the company has seen a nearly 700% increase in customer engagement on Foursquare, Facebook, and Twitter over the past eight months…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature