News and Analysis
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
The Current State of Google Maps — Fake News, Fake Reviews
“It’s incredible to me that given all of Google’s focus on new local products that they are still getting some of the basics wrong,” Mike Blumenthal tells David Mihm. “People who rely on Google more and more to find local businesses need to know that the fundamental metric of the business quality, reviews, is fair and well policed.”
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SinglePlatform Expands With YP.com Partnership
When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…
What Groupon Gets in Hyperpublic: Targeting, Merchant Data
Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth’s merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal’s effectiveness, and to point out ways to improve future offers…
7 Customer Loyalty Options for Merchants and Brands
These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.
Street Fight Daily: 02.21.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Google Launches a Leaderboard for Check-Ins, But Foursquare Has Been Here Before (BetaBeat)…
A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon) (New York Times)…
Supporting Profitable News (BuzzMachine)…
Street Fight Daily: 02.20.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…
What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…
Why LivingSocial Lost $558 Million Last Year (Business Insider)…
The 2012 Election Goes Hyperlocal With Targeted Online Ad Buys
Online advertising for the 2012 election is all about “addressability,” says Jordan Lieberman, managing director of Campaign Grid, which bills itself as “the online advertising platform for campaigns and causes.” Street Fight spoke with Lieberman about what kinds of online ad buys we can expect to see from the parties in the coming months…
Street Fight Daily: 02.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Expects Its IPO to Price at $12 to $14 Per Share (New York Times)…
Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)…
Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)…
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