PODCAST: This Week in Location-Based Marketing — Waytag, Stopped.at, Goldrun
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds’ social travel, Waytag’s partnership with TomTom in building the DNS for location, Wynn Las Vegas’s use of location and taxis to show more of Vegas. Also in the lineup: is Stopped.at “the Foursquare of the web”; RedRobot and Newsit raise; OMGPop takes a good deal; and special guest Vivian Rosenthal, founder & CEO of GoldRun.
Episode 70
Recorded: March 25, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Launch of Tripbirds (6:50)
2. Waytag partners with TomTom (10:20)
3. Wynn Las Vegas pushes geo-targeted taxi ads (13:40)
4. CityMaps’ Streetgrid product (19:00)
5. Stopped.at as the Foursquare for the web (22:50)
Product of the Week
Goldrun: With special guest Vivian Rosenthal, founder & CEO (27:40)
Funding / M&A News
1. RedRobot, a location-based game company, closes $5M (38:18)
2. NewsiT closes seed round of $500K (41:00)
3. Zynga buys OMGPop (45:20)
Resource of the Week
Bricks, Mortan & Mobile by AisleBuyer (50:15)
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