News and Analysis

News & Analysis

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

by Joao-Pierre Ruth Share this  
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More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

News & Analysis

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

News & Analysis

Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

by Stephanie Miles Share this  
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As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.

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Marketers Use LBS to Promote Health Awareness — And Remedies

by Asif Khan Share this  
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With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…

News & Analysis

Local Quotables: Stangel, Biggs, Hyslop and More

by Isa Jones Share this  
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The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…

News & Analysis

Using Groupon for Customer Acquisition

by Stephanie Miles Share this  
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Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…

News & Analysis

Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…

Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…

Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Locately, Promobomb

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…

News & Analysis

Geoloqi’s Amber Case Wants to Simplify LBS App-making

by Isa Jones Share this  
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Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”

News & Analysis

Can Long-Tail E-Books Give New Life to Old News?

by Tom Grubisich Share this  
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Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?

News & Analysis

6 Deal Platforms For Targeting Upscale Customers

by Stephanie Miles Share this  
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As businesses continue to search for ways to target the type of clientele that can afford to pay full-price for their products and services, more and more are turning toward deal platforms with “upscale” and “affluent” subscribers as a solution…

News & Analysis

Street Fight Daily: 03.08.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…

Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…

AOL Patch Sales People Reportedly Being Fired (Business Insider)…

News & Analysis

2012 Election to Drive $9.8 Billion in Ads, Online Share Growing

by Noah Davis Share this  
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Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.

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