PODCAST: This Week in Location-Based Marketing — Grabio, Xtify

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Grabio’s location-based classifieds, Radio Shack’s targeting of old phone users, and LivingSocial dropping Instant but moving into take-out food. Also: The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify

Episode 71


Recorded: March 31, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Alarm.com adds location-based services and geofencing capabilities (6:00)
2. UBL partners with former competitor, Yext (9:10)
3. Grabio building the next generation location based classifieds (12:15)
4. RadioShack geotargets old phone users (16:45)
5. LivingSocial drops Instant goes all out in restaurants (20:56)

Product of the Week
Xtify: With special guest Josh Rochlin, CEO (29:40)

Funding / M&A News
1. Telogis acquires Maptuit (44:05)
2. Sojern raises $7.5M (49:00)
3. Appstack closes $1.5M from Google + Gary Vaynerchuk (51:15)

Resource of the Week
The Relevance Resolution (54:10)

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