Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snapchat Adds Linking Feature, a Boost for Publishers and Brands (AdWeek)
Snapchat has a new way to link out to websites, a feature that could give brands, media companies and everyday users a chance to drive traffic from the app to their mobile pages.

Freckle IoT Inks Global Partnership with Cisco (Street Fight)
Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

Lyft is Doing Over 1 Million Rides Per Day (The Verge)
Lyft just announced that it’s now providing over 1 million rides per day in a blog post that highlights the company’s growth and momentum in its continued battle with Uber. Lyft’s ride-hailing service has spread to cover “nearly 80 percent of the US population.”

LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry (Street Fight)
Tom Grubisich: “It’s easy to laser in on the splashy headlines about M&A activity and innovation reports, but quietly, there’s a palpable spirit of innovation at work in local media across newspapers, broadcasters, and pure-plays,” says the LMA’s Jed Williams.

Apple News May Let Publishers Sell Ads Their Own Way (AdAge)
Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now.

Mobile Ad Specialist AdColony Cuts Nearly 100 Jobs As Strategy Shifts (Business Insider)
The company, which has placed software in thousands of mobile apps, cut back on its work force as it is moves to focus on more automated, or programmatic ad sales options. AdColony is also shifting away from selling generic mobile banner ads to more rewards-based ad offerings.

SMB Index: Local Stocks Down 2.8% in June (Street Fight)
The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.

How Uber’s Tax Calculation May Have Cost Drivers Hundreds of Millions (NYT)
Drivers’ trip receipts contain signs that the ride-hailing service deducted hundreds of millions of dollars from drivers’ earnings in New York to pay state taxes.

Yelp’s Small-Business Guy on Managing Online Reviews (Forbes)
Darnell Holloway, director of local business outreach for Yelp, took questions about why it makes sense to unlock your Yelp profile, how to advertise on Yelp, how to transfer reviews if you open a new location, and what to do if positive reviews don’t stick.

Blue Apron Falls 9% on Fourth Day as Public Company (TechCrunch)
The meal kit delivery company, which went public on the New York Stock Exchange last week, has had a rough debut on the stock market. After significantly lowering its IPO price range, the company priced its IPO at $10 per share. The stock closed Wednesday below $9.

With Echo, Amazon is Emerging as a Friend to Publishers (Digiday)
Since Echo’s debut, publishers from the BBC to Refinery29 have tried to figure out how to use it and other voice-activated devices like Google Home to reach audiences. So far, publishers describe their relationship with Amazon in positive terms.

What Are the Implications of iOS 11’s Blue Bar for Location Targeting? (Mobile Marketing)
Is the blue bar the beginning of location targeting, on iOS devices at least? Doug Chisholm, MD of Rippll, which offers location data verification services for advertisers and agencies, thinks it’s unlikely.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]