A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
5 Pinterest Tips for Hyperlocal Marketing (MediaPost)
Why is Pinterest useful for local online marketing? The site is driving a lot of traffic to business Web sites. A Shareaholic study showed that Pinterest accounted for 3.6% of referral traffic in January, driving more traffic than Google Plus, YouTube and LinkedIn combined. In fact, if your business features images on your blog, Web site, or Web store, you may already be getting traffic via Pinterest if your customers or fans have “pinned” your images using the site.
What Does All the Bad Press Mean for Groupon? (VentureBeat)
Rocky Agrawal: The right way to think about Groupon is as a currency. Such constant bad press could create a confidence crisis in the Groupon currency. Small businesses who do the most basic due diligence (Google “Groupon”) will see the negative news and refuse to run new deals.
Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)
What’s a SXSW bump worth? To Redwood City’s Banjo, which pools check-ins and geotagged updates from friends across all the major social networks, it was worth 100,000 downloads during the interactive part of the conference. That brought the app to more than 900,000 users.
More on the Google’s Project Glass (9to5Google)
Seth Weintraub: My understanding is that there has been a lot of strife in the [Google group making Glasses] over the past few months. Product people complain that they need time to iterate and perfect the experience, while management wants to get these into the outside world as soon as possible.
Local Deseret Makes National Digital Play (NetNewsCheck)
Clark Gilbert, president and CEO of Deseret News Publishing Co. and Deseret Digital Media, talks about the company’s audience-building strategies, how he plans to balance his national ambitions with staying true to his Utah market and why it’s acceptable to have a higher news cost structure for differentiated content.