Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)
The personalized music-streaming service announced that it has confirmed more than 400 local advertising campaigns this year, another sign that the online radio outlet is encroaching on radio’s turf. “Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video.”

Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)
AroundMe has really been flying under the radar. The location-aware mobile search app is announcing today that it’s now passed the 6 million mark for monthly unique visitors. Not bad, then, considering AroundMe has a single founder, a team of four, and no outside funding. The company is also now reporting having surpassed 1 million downloads per month.

KOMO Launches Connected TV Apps (TVNewsCheck)
Fisher Interactive Network and Accelerated Media have launched connected TV applications for KOMO News in Seattle, featuring Accelerated Media’s advanced ad serving platform. The apps will include content from and KOMO television broadcasts. The ad platform will insert local and national advertising into both their connected TV and mobile viewing applications.

Are Reviews the Most Important Local Biz Content? (Screenwerk)
Greg Sterling: After Google announced its new consumer survey tool I took it for a spin and generated some questions. I find that it’s a simple and relatively quick way to get a reasonable amount of data on a given consumer topic. … One of the questions I asked was the following: “When searching for a local businesses online, what type of information is most important?”

GoMo and DudaMobile Offer Do-It-Yourself Mobile Site Builder for SMBs (Google Mobile ads Blog)
Businesses can now create a free mobile site directly from using a tool powered by DudaMobile. This do-it-yourself site builder, customized specifically for GoMo users, easily converts regular websites into mobile-friendly sites in five simple steps. And it allows you to add features like a click-to-call button, mobile maps and Google AdSense.

Newspapers Survey Finds Hyperlocal Sites ‘Blossoming’ (American Journalism Review)
Paul Steinle and Sara Brown visited 50 newspapers in 50 states to report for their Web site. They took note of The Times of Northwest Indiana in Munster, Indiana, which serves a growing region of contiguous small towns. Its strategy is to create “communities” — custom Web sites for each venue in its coverage area. There are now 20 Times community sites, which showcase hyperlocal news and local ads.

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