News and Analysis
Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…
Street Culture: A Look at the Culture of a Team Within a Team at conichiwa
A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.
Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…
Latest Posts
Infographic: What the Daily Deals Market Looks Like in 2012
Constant Contact, the email-marketing veteran that went public in 2007, has released an infographic to promote its new local deals play SaveLocal. The graphic makes the case for a new generation of deals, in which offers are created by, not sold to, local merchants…
Street Fight Daily: Pandora’s Local Push, Foursquare’s Future
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times)…
Facebook Buys Customer Loyalty App Tagtile, Continues Focus on Mobile (GigaOm)…
Foursquare May Not Be Toast Yet, But It’s Browning At The Edges (Business Insider)…
Weekly News Recap: Patch’s Editor-In-Chief Steps Down
AOL’s much-discussed hyperlocal network Patch is in the midst of changes at the top of its masthead. Editor-in-Chief Brian Farnham, who had been with the company for four years, announced during a conference call this week that he would be leaving. Here’s a look at some of the coverage of Farnham’s departure.
Bringing Augmented Reality Marketing to Every Business
For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…
Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale
The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we’re used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space..
PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.
Street Fight Daily: Samwer Out at Groupon, Local Online Ad Spending Hot
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Marc Samwer Out as Groupon’s International Boss (GigaOm)…
Local Online Ad Spending Is Red Hot Again (Media Life)…
Study: Most Adults Follow Local News Closely (Pew Internet)…
Media Companies Embrace Innovation by Nurturing Startups
Does anyone believe that a traditional media company could have created a digital product that would grow to be as quickly valuable as Instagram or Pinterest? The answer is no, but a few organizations are hoping to change that perception by bringing digital media entrepreneurs into the fold…
6 Mobile Coupon Platforms for Merchants
One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt. Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones…
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