PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khandiscuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.

Episode 72

Recorded: April 7, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. UrbanAirship partners with Meridian (6:00)
2. Voxeo launches location based services for voice apps (11:14)
3. Shopkick partners with ExxonMobil retail gas outlets (15:40)
4. Foursquare partners with Delivery.com (21:45)

Featured Guest
Glancee: With special guest Alberto Tretti, co-founder (29:00)

Funding / M&A News
1. Geosentric to sell all assets (43:00)
2. The Tap Lab raises $550K seed round (44:50)
3. Skout raises $22M (49:10)

Resource of the Week
58% American smartphone users use location-based apps, despite safety concerns(56:56)

Related content

Urban Airship: How developers can make more money from their mobile applications – with Scott Kveton, CEO and co-founder

How did Urban Airship grow revenue 600% in 1 year – with CEO Scott Kveton

The Tap Lab: How their first location-based game keeps players engaged for 25 minutes a day – with co-founder Dave Bisceglia

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