News and Analysis
LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.
Raise Report: New Funding for NewStore, Dynamic Yield, Convoy
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.
Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Latest Posts
Social Network Swidjit Develops Local Currency/Barter System
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
PODCAST: This Week in Location-Based Marketing — Facebook, AmEx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media…
Street Fight Daily: Groupon, Patch, Signpost, Digital First
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Customers Might Not Get Any Cash From That $8.5 Million Settlement (Business Insider)…
Signpost Makes Deal With Newspaper Biggies (Portfolio)…
The Case Against AOL, In Numbers (Ad Age)…
Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting
Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.
Will AZCentral’s Big Leap Into Hyperlocal Be Model for Other Newspapers?
The launch of 17 hyperlocal sites in metro Phoenix is just a start. After its initial move in five Scottsdale neighborhoods and 12 in the East Valley, the site aims to plant its flag in scores of communities through the two-county region, which has a population of 4.2 million…
Case Study: The Benefits of Running a POS System in the Cloud
When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad…
Street Fight Daily: Target Taps Shopkick, Groupon Offers Settlement
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Target Rolls Out Shopkick Integration Nationwide (TechCrunch)…
Groupon Offers Settlement for Gift-Card Lawsuits (Chicago Sun-Times)…
Sonar Offers On-the-Go Messaging to Friend Groups Nearby (GigaOm)…
The New Local Delivery Systems
The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it’s not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage…
Wielding Hyperlocal Brand Influence
It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem