News and Analysis

News & Analysis

Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…

News & Analysis

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

by April Nowicki Share this  
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A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

News & Analysis

Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…

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News & Analysis

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

News & Analysis

Should SMBs Get Into Content Marketing?

by Patrick Kitano Share this  
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Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

News & Analysis

MapQuest Tries Its Hand at Social Discovery With mqVibe

by Isa Jones Share this  
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The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

by Asif Khan Share this  
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In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

News & Analysis

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

News & Analysis

Citizen Journalism: Ready for a Rewrite

by Tom Grubisich Share this  
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Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

Case Studies

Case Study: New York Acupuncturist Grows Business With Signpost

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As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

News & Analysis

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

News & Analysis

CityPockets Shutters, Launches Coupon Discovery Site Reclipit

by Steven Jacobs Share this  
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The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and “reclip” deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts…

News & Analysis

How Big Data and Augmented Reality Are Transforming Hyperlocal

by Steven Jacobs Share this  
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Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…

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