PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Punchcard — the consumer loyalty service is in 15 million locations, but what does that mean? Also, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile. Enjoy!

Episode 76

Recorded: May 6, 2012

Hosts: Rob Woodbridge & Asif Khan
Show highlights:

1. CheetahMail partners with Movable Ink (9:00)
2. PunchCard hits 15M locations worldwide (12:45)
3. Bravo – Around the world in 80 plates uses Twitter to give away trips (19:25)
4. Hop-On Inc. launches geo-targeted services in Cancun (24:15)
5. PayPal re-launches Where as PayPal Media Network (27:40)

Featured Guest
We Love Mobile: With Simon Liss (34:10)

Funding / M&A News
1. Intuit buys DemandForce (43:00)
2. Facebook acq-hires Glancee (see Glancee interview here) (46:10)
3. Signpost raised $4M (48:20)
4. Just-Eat gets $64M (50:10)

Resource of the Week
PlaceCast – The Alert Shopper 3 (54:35)

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