News and Analysis
How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level
Crystal Black Davis, the VP of marketing at Loacker USA, recently spoke with Street Fight about her challenge in bringing an established brand to a new market and finding customers on a local level.
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Foursquare’s New Swarm Update Emphasizes Tracking Past Visits
The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.
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PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…
Street Fight Daily: More Recommendations, Square Cloned
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 
Former Microsoft Dealmaker Fritz Lanman Launches Livestar Recommendations App (All Things D)… Rocket Swipes ‘Double Digit Millions’ for Square Clone (GigaOm)… Daily Deal Dashboard Redeem & Get Launches Redepmtion Management Tool for Marketers (The Next Web)… Apps That Present Highlights of the World in Front of You (NYT)
Case Study: Weather Channel Partners With PlaceIQ for Targeting
Pat McCormack, vice president of mobile sales and strategy at The Weather Channel Companies, talks more about the PlaceIQ partnership and explains how adding locality to the creative of a mobile ad improves user engagement…
How Hyperlocals Should Handle User-Generated Content
There was a recent media kerfuffle when the Nashville Tennessean ran two un-bylined articles produced by publicists at the Vanderbilt University Medical Center. Was that a no-no? We asked Jane Stevens to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content…
Street Fight Daily: Living Social Flush, AOL at Juncture
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)
Why Mobile Can’t ‘Save’ Local News
The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…
Using Content Management Tools to Unleash Local Media
Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…
Street Fight Daily: Square Loyalty, LocalResponse Nears Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…
LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…
On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…
Constant Contact Opens SaveLocal to Public
Constant Contact has opened its social promotions play SaveLocal to the public after three months in a customer-only beta. The rollout is the next step in what has been a coordinated push by the company to position itself as a full-service marketing service for small merchants…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem