PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue | Street Fight

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success. Xtify’s news about location-triggered push notifications; waiting for a movie just got more interactive; Samsung can’t wait for NFC — literally. Plus our usual bevy of M&A and financing news, our resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward.

Episode 82

Recorded: June 17, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Launch of DigiCity (7:15)
2. LocAid opens GeoFence API (11:22)
3. Xtify – location triggered push notifications bring 3X the results (15:00)
4. ScreenVision + HipCricket means no more movie down time (19:00)
5. Samsung launches TecTile Stickers to move NFC forward (22:35)

Featured Guest
Jonathan Stephen, Head of Mobile for JetBlue Airways (29:00)

Funding / M&A News
1. IBM acquires TeaLeaf (35:00)
2. Yext raises $27M (38:11)
3. iZettle raises $31.4M (41:55)

Resource of the Week
Shoppers Talk, But Doubt Stores Listen (45:00)

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