Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

 Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)
The fast-growing company is working to fill out its menu of services and it’s revealing new loyalty, inventory, analytics and discovery tools for Square Register and Pay with Square, helping Square appeal to a wider number of merchants. The big news will be Square’s loyalty and rewards system, which allows merchants to create digital punch cards for users, rewarding them for their first visit and continued patronage.

LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)
LocalResponse, a network that targets ads based on social network data (such as check ins), is sharing some news about its growth. The big number: It says it’s serving more than 7 billion impressions per month.

On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)
Last week Yext, a service that helps businesses synchronize their listings across the Web, announced a $27 million round of funding. The company has launched a new version of that service, aptly dubbed “The Next Yext.”

Publishers’ Greatest Challenges in Digital (DigiDay)
Joanne Bradford, CMO, Demand Media: We think there are too many publishers that are efficient, driving the price down and driving the cost of that business up for the marketers. So my piece is, while I love the competitive set, I believe we’re in a place that needs some players to fall out in some categories. If you’re a marketer, why are you going to buy; if you’re a consumer, you don’t need infinite choice.

Google Offers Now Available for iPhone (Mashable)
Google’s iOS availability may be huge for its Offers platform. When the Android version of the app launched last fall, users spent three times more time on the app compared to the site. That’s a pretty big difference.

Bing Ties Yellow Pages Sites For Most Accurate Local Data (Search Engine Land)
Greg Sterling: Implied Intelligence crawled and hand checked 1,000 independent local business websites in the US (no chains or franchises were included) and compared that data to the data contained on leading local search sites. Bing Local was one of three sites that tied for the top average score. The other two were Superpages and Yellowbook, which wasn’t part of the original test.