News and Analysis
Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…
Scorpion Acquires Driven Local, Building Out Its Franchise Business
Internet marketing company Scorpion has announced this morning that it acquired digital marketer Driven Local. Together, they plan to offer technology, services, localized video ads, and campaigns for local and multi-local businesses across markets such as healthcare, legal, franchise, and home services.
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PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…
Street Fight Daily: More Recommendations, Square Cloned
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 
Former Microsoft Dealmaker Fritz Lanman Launches Livestar Recommendations App (All Things D)… Rocket Swipes ‘Double Digit Millions’ for Square Clone (GigaOm)… Daily Deal Dashboard Redeem & Get Launches Redepmtion Management Tool for Marketers (The Next Web)… Apps That Present Highlights of the World in Front of You (NYT)
How Hyperlocals Should Handle User-Generated Content
There was a recent media kerfuffle when the Nashville Tennessean ran two un-bylined articles produced by publicists at the Vanderbilt University Medical Center. Was that a no-no? We asked Jane Stevens to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content…
Street Fight Daily: Living Social Flush, AOL at Juncture
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
LivingSocial Steers Clear of IPO (WSJ)…SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down (SAI)…TripAdvisor Relaunches Local Picks Facebook App, for Restaurant Tips from Friends and Locals (The Next Web)
Why Mobile Can’t ‘Save’ Local News
The only thing that saves local news is really good, unique local content and community allegiances that make it clear the news product is more than just a way to make money. The commitment has to be obvious. This is why a handful of mom-and-pop hyperlocal blogs have flourished as lucrative small businesses. And this is why the best growth at Patch is driven by the most committed local editors who weave themselves into the community fabric…
Using Content Management Tools to Unleash Local Media
Rebelmouse, the creation of Paul Berry, ex-CTO of the Huffington Post, is a publishing platform that curates articles from the tweets, retweets and links from Twitter and Facebook accounts and displays them in the now popular Pinterest-tile format. The new platform validates how easy it is to leverage social media for publishing…
Street Fight Daily: Square Loyalty, LocalResponse Nears Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…
LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…
On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…
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