News and Analysis
Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices
Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.
Frankly Launches Audience Targeting Platform for Local Sales Teams
Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.
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7 CMS Platforms for Hyperlocal Publishers
Although many publishers have adapted general-purpose systems like WordPress and Drupal to meet their needs — and others, like Patch and Sacramento Press, have built their own technology platforms from scratch — new CMS platforms are being developed specifically with the needs of local and regional publishers in mind. Here are seven CMS platforms that publishers can use to run local news websites…
Hyperlocal Sites Must Win Customers’ Hearts With Strong Brand Identity
Hyperlocal advertiser Papa Ads, Inc. launched “iShopStark.com” in 2007 in Canton, Ohio. It offers product reviews, price comparisons, and coupons in the Stark County metro area. In 2010, Gatehouse Media, owner of Copley Ohio Newspapers, launched ShopNStark.com in the same area, offering the same services as iShopStark. Papa Ads sued Copley, claiming that the new site infringes Papa Ads’ brand name and is causing confusion among the public…
PHOTOS: Street Fight Summit West 2012
Street Fight’s first West Coast conference brought together some of the very top minds in hyperlocal at San Francisco’s Bently Reserve on June 5th. The day-long intensive event took a close look at some of the most important issues affecting hyperlocal content, commerce and technology. We recently posted a gallery of photos from the event featuring some of the more exciting moments from the stage, as well as the networking scene in the back rooms and at the evening cocktail party…
Street Fight Daily: Apple & Google Face Off, Patch Predicts Profit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Apple and Google Go Head to Head Over Mobile Maps (NYT)
Patch’s Webster Predicts Profit in Late 2013 (Net News Check)
Here’s a Sign Merchants are Starting to Really Like Groupon (Yipit Blog)
Pandora Partners With Local Media Companies to Expand Mobile Reach
“[Mobile advertising] is definitely a significant part of our strategy, a significant part of our DNA,” John Hilton, director of the company’s sales strategy told Street Fight. “So there’s going to be a lot of emphasis and focus on the mobile advertising dollar for us. In terms of revenue generation, we’ve done a significant job, and that’s just going to go up and to the right.”
Transaction Overview: Constant Contact Acquires SinglePlatform
While a clear strategic fit, Constant Contact made a bold financial move with this acquisition. Valuation paid is clearly based on the expectation of strong revenue growth in 2013 and beyond as well as the strategic value of SinglePlatform’s products and customer and publisher relationships…
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Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode